Friday, 29 July 2016
Monday, 25 July 2016
Saturday, 23 July 2016
I want to fly everywhere with Air Asia.
Case Study: Air Asia - Now Everyone Can Fly
1) Five competitive advantage used by Air Asia
- Asia largest new fare
- No frills airline
- Lost cost travelling
- First airline in the region to implement fully ticket less travel
- Unassigned seat
2) Three Generic Strategies applied by Air Asia
Porter Generic Strategies were applied by Air Asia is broad leadership. The cost leadership is the product or the service charge by the company is low and they want to be the company that provide the lower cost price to customer. For example, Air Asia is the first airline company that charge the fair at low cost as RM 1. With the concept 'Now Everyone Can Fly', people will remember that Air Asia is the company that charge the lowest farir
3) Air Asia buyer power and supplier power
Air Asia buyer power decrease when Air Asia first time introduce the low cost ticket. During that time, buyer power is low. After Air Asia introduce the low cost ticket, there are so many competitors such as Tiger Airways, Jetstar, Nok Air, Lion Air and Cebu Pacific. Because of so many competitors buyer power is increasing. Since customer have many choices that provide from many company, Air Asia need to create a new competitive advantage.
Air Asia supplier power is increase when first time offered the low cost fair. During that time, Air Asia is the only company that offer low cost fair. Supplier power decrease because customer have many choices.
1) Five competitive advantage used by Air Asia
- Asia largest new fare
- No frills airline
- Lost cost travelling
- First airline in the region to implement fully ticket less travel
- Unassigned seat
2) Three Generic Strategies applied by Air Asia
Porter Generic Strategies were applied by Air Asia is broad leadership. The cost leadership is the product or the service charge by the company is low and they want to be the company that provide the lower cost price to customer. For example, Air Asia is the first airline company that charge the fair at low cost as RM 1. With the concept 'Now Everyone Can Fly', people will remember that Air Asia is the company that charge the lowest farir
3) Air Asia buyer power and supplier power
Air Asia buyer power decrease when Air Asia first time introduce the low cost ticket. During that time, buyer power is low. After Air Asia introduce the low cost ticket, there are so many competitors such as Tiger Airways, Jetstar, Nok Air, Lion Air and Cebu Pacific. Because of so many competitors buyer power is increasing. Since customer have many choices that provide from many company, Air Asia need to create a new competitive advantage.
Air Asia supplier power is increase when first time offered the low cost fair. During that time, Air Asia is the only company that offer low cost fair. Supplier power decrease because customer have many choices.
Friday, 15 July 2016
life is all about learning
You can only learn how to get up. once you have fallen.
And to fall again, means to be able to get up once more, but this time, stronger and faster.
It's the learning process that matters.
And to fall again, means to be able to get up once more, but this time, stronger and faster.
It's the learning process that matters.